Dancing FOOLS at Vfest
Virgin Music Fest
Shiny and New
The Virgin Music Festival made it’s first non U.K. stop in Toronto on September 9th and 10th and my photographer in residence and I attended day two. What follows is a lazy recollection of the day.
One magical thing that (Sir) Richard Branson brought to my life is a new appreciation of “The Island”, Toronto’s weird picnic island that is usually a setting for corporate picnics alongside reenactments of Hitchcock’s “The Birds”. It seemed to me that Branson, like a goodly gentleman, banished all the vicious seagulls and yucky pigeons for the duration, making it possible for me to relax and enjoy myself. Local people, this is a great festival venue, but of course, do continue to avoid at all other times.
Bums on the ferry - Limits?
Sans birds, the island is a great venue for a festival. Once we arrived at the ferry docs and accepted that our travelers of gin-n’-tonics (Britney’s fave) were not going to be allowed to accompany us over to the island, we started having the best kind of fun. Make fun of other people fun.
A disturbing number of “cool parents” decided to bring their toddlers over to the music fest. While I thought it was semi-admirable that some people would continue in their lifestyle post – baby, I thought it remiss that none of the kids had on ear protection, and Dave noted that they were rolling around in seagull shit (which is everywhere). Also the dads had a wistful look when they saw the unencumbered beer drinkers, which made me a little sad.
You have to give a certain credit to people willing to create and carry around a silly sign all day
Ever the gentleman, Branson positioned both beer tents with a good view and earshot of the two stages. This raises him to notch 8.5 in my book, out of a possible 10. From the second stage we watched
Jose Gonzales perform, who is lovely. I heard of him through a Sony Previa ad but in spite of this, the world needs him. The Virgin marketing information which describes Gonzales as someone who performs “in perfect English” (!!) takes the score down to 6. It would be less if not for the beer tents.
We watched Knaan perform from the same beer tent; it was a good, if understandably “ANGRY” set. His set was scheduled close to the popular Sam Roberts and had only a small turnout for what I learned was his first Canadian date. These festivals always have trouble with bringing different audiences together, I find.
En route to the main beer tent, we had the strange Bransonian experience of looking at a tent of new cars being advertised. From there we stumbled onto an outdoor exhibit of African sculpture which was really wonderful, and met the artist, who informed me that the lions -“ a piece of Africa” could be mine for only $1500 each. So how do you score the confusion of art and car advertising? Dave, who clearly will never understand if I do start bringing home $1500 lions, informed me with glee that he got them for free via his camera.

We got lost (I tell you it’s a crazy place) and found Kidsville. The (only) upside of Kidsville was that we found good, large, lineup free washrooms. Eventually we found the main stage and saw Sam Roberts from the comfort of the large main beer tent. Imagine our dismay when we found our emotional limit – the only beer left was blue light or something. Ok, I’ll pay $5.50 for a can of beer today. But LIGHT beer? The only consolation was to know that my old time “stealing”/ smuggling instinct had kicked in. A couple of trips and we watched the rest of the acts with our smuggled beer in front of the stage, as it should be.
I expected The Strokes to be lazy, I don’t know why; maybe it’s their hair. In fact, they put on a great, long show that was really enjoyable. They played as dusk was falling (hence the smuggling) and it was a great moment.

Both pictures above: The Strokes in performance.
Next came The Raconteurs, and as long time White Stripes fans it was very exciting to see Jack White. Such was the enjoyment of beer and other contraband that Dave called him Jack Black a few times. You can understand. The band was really good, although I only know two songs, they were doing something very loose and free form- sounding and it was great, we could have watched for hours.
In Bransonian Virgin Mobile world domination news, the video screens had a scroll with live drunken messages submitted by people in the crowd. Because nothing says rock and roll like texting “Jack White U R SO HOT!” into your VMobile. Like a moth I was drawn to the scroll however, and noted the first best line of the night “ Mullet Man was just taken away in handcuffs!” (Mullet Man was a guy in an ironic mullet wig who was as wasted as I have ever seen anyone at 5:00 in the sun).
Massive Attack had cancelled and replacements Broken Social Scene closed out the show. It seemed the crowd was much happier to be seeing the replacement act. (Except the ladies who we met who were expecting something like Led Zeppelin.) I know we probably missed something good here but some paranoia kicked in about being in horrible end of show ferry crowds and so we beat a hasty exit. For some reason GM Canada gave out guitar picks on the way out, and there were also AXE man stink products distributed. Highlight of the night: Someone on the crowded ferry stating “ It stinks of AXE in here!”.
Photo/ Video credits: Dave MacIntyre